choosing the best colors for your site?

Deciding on your color scheme is an important part of web site design. You want to choose complementary colors that work well together. Not too bright or vibrant that they will take away from the content of your site, but something subtle and natural.

Understanding a little color theory will help you in your selection, so here are some guidelines that can be used to make your site more pleasing to the eye.

How many colors?

There is now real answer to this question, but there is a fine line between too many colors and too few – 3 or 4 colors is the most common!

If you use too many colors, your pages will feel too busy and it becomes more difficult for your visitors to find what they’re looking for.

If you use too few colors, your pages will seem a little boring, but this can always be made up for with a good use of photography.

Rule of thumb for using 3 or 4 colors:

  • Primary color – This is typically the main color used in the header of your page. It will need to work well with your logo or corporate colors that you use in branding your site or business.
  • Secondary color – This is the second color on the page, and is usually very similar to the primary color. It is quite often used in the navigation and body areas of your page.
  • Highlight colors: These complementary colors are used to emphasize certain parts of the page. As they are in contrast with the primary and secondary colors, they should be used with moderation.

In the end it always comes down to personal preference, but if you are not great with colors, there are several resources online that can help you out: